![]() A significant proportion of Slack’s early adoption tended to be among software developers and IT pros. (Microsoft’s Teams work stream collaboration application is a major rival to Slack.)Īrmstrong noted that the latest move with Salesforce is another example of the company’s efforts to expand its user base to include more business users. Earlier this year it announced a range of integrations with Microsoft’s Office 365 tools, including OneDrive and Outlook. Slack has also been integrating more closely with its competitors. ![]() …The use cases are a lot more clear and the user bases in common are a lot more significant.” Now, they’re reinvesting, and we're reinvesting, in those partnerships now that the platform has evolved. “The pattern you see there is that two or three years people built their first app on Slack and it was a new thing and maybe kind of a novelty. “We’re working really closely with most of the relevant best-of-breed enterprise SaaS providers,” said Armstrong. ![]() The company also announced a closer integration with Zoom at its Frontiers conference this year, all part of its strategy to better compete with the likes of Microsoft, Google and Cisco, which sell subscriptions to a suite of apps. It has, for example, integrations with other SaaS vendors such as Workday’s HR platform, SAP’s Concur and SuccessFactors, and various Oracle tools. Partnerships are a major focus for Slack, which has more than 1,800 third-party integrations in its App Directory. Slack’s first integration with Salesforce Sales Cloud took place in 2016 it has been used by tens of thousands of teams, said Armstrong. In addition to the latest integration efforts between the two platforms there are plans to connect Slack with Salesforce Platform. “Salesforce cares very much about engagement with their product and sales is a very collaborative process.” “The main advantage is more seamless collaboration in the course of their sales and their service work,” said Brad Armstrong, vice president of corporate and business development at Slack.
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